Following lockdown 1.0, The City of York Council wanted to promote and encourage people to enjoy the great outdoors, exercise and discover the natural beauty of the district safely. We created a series of x10 walking maps, covering the district of York and the many different trails people can follow.
The maps vary in difficulty and distance, they feature snippets about York's rich history, facts and things to look out for along the way, they tell weird and wonderful stories unique to York – they’re more than just walking maps.
We created printed and online versions of the maps, allowing York residents to re-discover what’s on their doorstep, and help to lift spirits in a really challenging time. The maps are pocket-friendly and easy to follow, with plotted routes and key sights highlighted.
We also created online, digital maps – this allowed more people to access them without entering public spaces where they may feel unsure of following the lockdown.
Alongside, we created promotional animations which featured across social media channels – they shouted about the maps and drummed up some excitement before they launched.
