Kaleidoscope

Branding and initial rollout for a team of colour therapists, who aim to make it easier for children to talk about their feelings, and recognise mental health at a young age.

 
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THE IDENTITY

Kaleidoscope use colour as a visual tool to help children describe how they’re feeling...red could mean angry or anxious, blue could symbolise a feeling of sadness or calm. The identity focusses on the use of colour, lots of colour! With a logo which is constructed by different colour ‘blocks’, overlaying and changing in opacity to reflect the different levels of colour meaning.

 
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Communicating kaleidoscope

A brand launch book was created to give a light introduction to what Kaleidoscope do. This uses clear and simple messaging, which ensures ‘colour’ is a focus.

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The TYPEFACE

A custom typeface was created; LunchBlocks. And key colour swatches have names fit for their audience – kids!

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BRAND BOOK

The brand book tells Kaleidoscope’s story and mission. With clear messaging, block colour and down-to-earth imagery.

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FURTHER COLLATERAL

Additional items adapt and extend the brand, all with a consistent use of bright colour and the LunchBlocks typeface.