Kate Lupton Yoga

A complete identity for Yorkshire based Yoga instructor, Kate Lupton.

 
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The brand took inspiration from Kate’s time spent in Nepal, a global hub for yoga and surrounded by natural beauty.

The identity is focussed on how yoga is informed by nature. A minimal sans serif type-mark frames a range of different illustrations, allowing for a flexible and versatile brand.

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The colour palette references natural tones, such as stone, forest green and a harvest gold. Printed and online communications promote different classes, featuring an array of brand illustrations, alongside block colour sections and bold messaging.

 
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Social channels were a key focus area to promote Kate’s different classes and services. We created Instagram and Facebook templates which use simple, bold messaging and various colour from the palette.

 
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