Leeds Museums and Galleries. Celebrating 200 years of objects, people and stories.
2021 marks the 200th birthday of Leeds Museums & Galleries. To celebrate, LMG are delivering a programme and exhibition exploring 200 years of collections, and what they mean to the people of Leeds. We were tasked with creating an overarching identity for the programme, marketing the exhibition to the public, and finally applying the brand across an entire exhibition of weird and wonderful artefacts.
Bold, celebratory and positive – our identity celebrates such a huge milestone, it makes clear that this is a special exhibition, and that the marketing collateral promotes a vast array of artefact’s and stories from the past two centuries which have real significance to local people. Considering the existing Leeds City Museums brand (the home of the exhibition), we followed a clear and simple approach, which confidently says 200 – this is the emotive figure and what makes this exhibition special. A simple confetti style graphic adds a feeling of celebration without overruling the message.
We created a suite of marketing items to promote the exhibition, featuring vibrant colour and confetti shapes, giving immediate contrast against the historic museum building.
Further marketing included large screen graphics, animations, glass vinyls and lamppost banners across the city. Posters feature a range of interesting artefacts on-show, all with a story behind them from over the last 200 years of the museums history.
The exhibition includes a range of panels and signs to inform visitors – large 3D confetti shapes continue the brand in a tactile and interesting format. Interpretation boards made from recyclable corrugate board are brought to life with foiled blocks to mimic falling confetti, and hanging signs mark each area of the exhibition.
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