Leeds Museums & Galleries
200th Birthday Exhibition

Leeds Museums and Galleries 200 Graphic

Challenge

2021 marks the 200th birthday of Leeds Museums & Galleries. To celebrate, LMG are delivering a programme and exhibition exploring 200 years of collections, and what they mean to the people of Leeds. We were tasked with creating an overarching identity for the programme, marketing the exhibition to the public, and finally applying the brand across an entire exhibition of weird and wonderful artefacts. 

Solution

Bold, celebratory and positive – our identity celebrates such a huge milestone, it makes clear that this is a special exhibition, and that the marketing collateral promotes a vast array of artefact’s and stories from the past two centuries which have real significance to local people. Considering the existing Leeds City Museums brand (the home of the exhibition), we followed a clear and simple approach, which confidently says 200 – this is the emotive figure and what makes this exhibition special. A simple confetti style graphic adds a feeling of celebration without overruling the message.

Leeds Museums and Galleries 200 Message
Leeds Museums and Galleries 200 Interior
NSCD SU Social
Leeds Museums and Galleries 200 Exterior

We created a suite of marketing items to promote the exhibition, featuring vibrant colour and confetti shapes, giving immediate contrast against the historic museum building.

Leeds Museums and Galleries 200 Posters1
Leeds Museums and Galleries 200 Glass Vinyl
Leeds Museums and Galleries 200 Glass Vinyl

Further marketing included large screen graphics, animations, glass vinyls and lamppost banners across the city. Posters feature a range of interesting artefacts on-show, all with a story behind them from over the last 200 years of the museums history.

Leeds Museums and Galleries 200 Object House Vinyl
Leeds Museums and Galleries 200 Welcome Wall
Leeds Museums and Galleries 200 Panel Home

The exhibition includes a range of panels and signs to inform visitors – large 3D confetti shapes continue the brand in a tactile and interesting format. Interpretation boards made from recyclable corrugate board are brought to life with foiled blocks to mimic falling confetti, and hanging signs mark each area of the exhibition.

Leeds Museums and Galleries 200 Welcome Wall Zoom
Leeds Museums and Galleries 200 Lampost Banner
Leeds Museums and Galleries 200 Invites
Leeds Museums and Galleries 200 Panel Women
Leeds Museums and Galleries 200 Poster
Leeds Museums and Galleries 200 Mugs
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