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For new business enquiries, please email: hello@madebyfoundry.co.uk

We’re Foundry – an independent brand design studio, enabling businesses to make big change.
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Whether that’s forming a new brand from the ground-up, or transforming an existing identity – we seek to engage your audience confidently and make a lasting impression. We build brands across hospitality, retail, fashion & beauty, technology, food & drink and public services. All with a goal to spark interest, evoke change, pull on heartstrings and grab attention.
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We do this with you – so expect open minds, positive attitudes and a true partnership built on collaboration. We’re in it together.

We are Pat and Nat – co-creative directors of Foundry; a brand and communication design studio creating purposeful brands for businesses who strive for change. We established Foundry in 2018 after successful careers working with some of the worlds most notable brands and branding agencies. At Foundry, we ensure every project communicates effectively, strategically and with heart. We're a small team with a trusted network of collaborators across design, web development, animation and copywriting. We prefer to be known as a studio rather than an agency – we're proud to remain small and personal, honest and approachable, but importantly – we're passionate about what we do and believe in genuine purpose-led outcomes for our clients.

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Leeds Museums and Galleries. Celebrating 200 years of objects, people and stories.

Leeds Museums and Galleries 200 Graphic

Challenge

2021 marks the 200th birthday of Leeds Museums & Galleries. To celebrate, LMG are delivering a programme and exhibition exploring 200 years of collections, and what they mean to the people of Leeds. We were tasked with creating an overarching identity for the programme, marketing the exhibition to the public, and finally applying the brand across an entire exhibition of weird and wonderful artefacts.

Solution

Bold, celebratory and positive – our identity celebrates such a huge milestone, it makes clear that this is a special exhibition, and that the marketing collateral promotes a vast array of artefact’s and stories from the past two centuries which have real significance to local people. Considering the existing Leeds City Museums brand (the home of the exhibition), we followed a clear and simple approach, which confidently says 200 – this is the emotive figure and what makes this exhibition special. A simple confetti style graphic adds a feeling of celebration without overruling the message.

Leeds Museums and Galleries 200 Message

Leeds Museums and Galleries 200 Interior

Leeds Museums and Galleries 200 Exterior

We created a suite of marketing items to promote the exhibition, featuring vibrant colour and confetti shapes, giving immediate contrast against the historic museum building.

Leeds Museums and Galleries 200 Posters1

Leeds Museums and Galleries 200 Glass Vinyl

Leeds Museums and Galleries 200 Glass Vinyl

Further marketing included large screen graphics, animations, glass vinyls and lamppost banners across the city. Posters feature a range of interesting artefacts on-show, all with a story behind them from over the last 200 years of the museums history.

Leeds Museums and Galleries 200 Object House Vinyl

Leeds Museums and Galleries 200 Welcome Wall

Leeds Museums and Galleries 200 Panel Home

The exhibition includes a range of panels and signs to inform visitors – large 3D confetti shapes continue the brand in a tactile and interesting format. Interpretation boards made from recyclable corrugate board are brought to life with foiled blocks to mimic falling confetti, and hanging signs mark each area of the exhibition.

Leeds Museums and Galleries 200 Welcome Wall Zoom

Leeds Museums and Galleries 200 Lampost Banner

Leeds Museums and Galleries 200 Invites

Leeds Museums and Galleries 200 Panel Women

Leeds Museums and Galleries 200 Poster

Leeds Museums and Galleries 200 Mugs

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