MOX

A complete identity for a new start-up massage therapist, MOX.

 
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THE IDENTITY

The name derives from traditional Chinese ‘moxibustion’ therapy. The goal was to create an identity which feels modern and premium, but retains some of the traditional and ingredient-focussed feel.

 

Detailed pencil illustrations of ingredients weave between the modern typography. A yin-yang symbol is subtly featured as the ‘X’ character – this was a must-have from the client so posed a challenge to include it without making the brand too cliché.

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BOTTLES

A range of bottles had to be branded in various sizes – mainly massage oils which are supplied as part of a starter pack to wholesale. The illustrations wrap around the bottles, creating a flowing and colour-rich graphic. Three primary massage oils were created initially – each with a key ingredient which features in the illustrations; lavender, mint and rosemary.

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