MyFrame. Cycling decals to make your own.
MyFrame are an established online store, creating personalised decals for keen cyclists who want to mark their trusty steed as their own. They needed a complete brand identity, and a way to connect with their audience whilst easily communicating their product offering.
We answered this by creating a flexible and engaging brand which focusses on the key product offering – personalisation.
Legendary rider imagery connects with the audiences love of cycling and their following of these household names over the years. Forming the visual look and feel, bold and graphical name strips overlap to form different sections of a bike frame, contrasting the historic imagery beneath.