Collide is a male dance event organised by the Northern School of Contemporary Dance. Held across Leeds – some of the UK’s leading performers showcased new and unseen work.
Collide aimed to attract more men to consider dance as a career path, and show that gender is irrelative. We developed an overarching brand identity for the event, which used a range of colliding graphic shapes and gradients, to make an impact, reflect the immediacy of street performances and go against pre-conceptions of dance.
Posters, digital 6-sheet advertising, social channels and merchandise were created to promote the event. Collide is now a staple event in NSCDs calendar, and an important part of attracting male dancers into the industry.
