Making an impact for the Northern School of Contemporary Dance.
Collide is a male dance event held across Leeds city centre, with some of the UK’s leading performers showcasing new and unseen work. Produced by The Northern School of Contemporary Dance, Collide aims to attract more male dancers, and show that anyone can dance and should if they want to – gender is irrelative.
Collide needed to make an impact and reflect the sudden street performances –which are all within a busy city centre to catch shoppers in their tracks.
We developed an overarching brand identity for the event, which used a range of colliding graphic shapes and gradients. This upped the feel of a collision, and added maximum vibrancy and impact to the event.
Posters, digital 6-sheet advertising, social channels and merchandise were created to promote the event. Collide is now a staple event in NSCDs calendar, and an important part of attracting male dancers into the industry.
— Brand Consultancy
— Brand Creation
— Marketing Campaign
— Print & Online Collateral
— Social Media