Northern School of Contemporary Dance. Making a student union move.
We created a brand identity for the Northern School of Contemporary Dance Student Union. The goal was to develop an identity which would engage, encourage and welcome new and existing students, whilst championing the greater value the SU brings to students.
‘From Here We Move’ is the brand message. It reflects how the SU is a place where students learn and develop their practice, where they start their careers guided by past students, and where they become part of a unique community in dance.
An ‘X’ logo marks-the-spot whilst simplifying a complex name, and a custom typeface conveys movement and personal expression; contemporary dance.
Social media channels open up the brand and show more versatility in the concept of ‘from here’. We created a range of templates for the NSCD team to use, along with animated idents for further engagement. The brand message reflects students journey’s and how the SU is a starting point for their careers. We developed a custom typeface which feels contemporary and has hints of dance movement within it.
Posters show the brand in action – with use of bright and positive colours, honest student imagery and the brand’s custom typeface. Deliverables feel full of personality and really engage students.
A welcome book is perfect for new students. With a friendly tone of voice, the SU brand connects and welcomes students to the school.
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