Branding brilliance in Bolton for the Octagon Theatre.
Octagon Theatre is Bolton’s go-to destination for performance and live action theatre year-round. We were asked to propose a refreshed identity which celebrates the world of talent, emotion, and entertainment on offer. Our approach to promote excitement and an abundance of talent on offer, resulted in a simple statement – Brilliance in Bolton.
Laughs, tears, shrieks, love and cries all in one place; Bolton.
We looked to performances and the emotions they deliver –from angry pirates, love struck princesses and angry witches. Brilliance in Bolton really echos the wide variety of performances, and gave Octagon Theatre a message to shout about. We delivered this message through a clear yet impactful brand logo which forms the octagonal stage of the theatre, whilst a variable font represents the different forms of brilliance.
Launch posters communicated the message alongside performance imagery, with bright colour injecting life and energy into the communications. The visual identity is bold, fun, friendly and full of life.
Other channels such as digital 6-sheets, tickets, screen graphics, social media, digital ads and a special membership continue the brand.