Pasika

Pasika are makers of 100% raw honey, with hives based in Yorkshire. They needed a complete brand creation, with only the name ‘Pasika’ existing.

Pasika’s founder, Tanya Stringer, learnt her trade as a beekeeper in her home in Ukraine. Having now relocated to the UK, Tanya continues to keep bees and produce delicious honey in Yorkshire.

 
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THE IDENTITY

Drawing from the Ukrainian heritage, ‘Pasika’ is the Ukrainian name for ‘Apiary’ – this simplified form runs throughout the brand to create a modern and contemporary product.

Ukraine are ranked as the number 1 country in Europe, and in the top 5 worldwide for honey production.

‘Made in Britain. Born in Ukraine’ is the brand message – it signifies the locally sourced honey made in Yorkshire, alongside the knowledgeable Ukrainian heritage behind Pasika.

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Creating the product

Pasika is a simple, natural product – 100% raw honey. With this simplicity of ingredients, we aimed to keep the design stripped-back and minimal.

The jar labels feature die-cut apiary shapes to the front and back. With a custom typeface used and a mono colour palette.

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Social media imagery and videos add a playful bee flying in and out of the apiary.

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