Pasika are makers of natural honey – crafted in Yorkshire, with a homage to their Ukrainian roots.
Founded by Tanya Stringer, a beekeeper who learnt her trade in her native Ukraine and having now relocated to the UK. Tanya needed a brand which echoed this heritage whilst still promoting the natural qualities of the product.
Made in Britain. Born in Ukraine. This positing statement clearly identifies Pasika as a quality British product, but with a differentiating and crafted heritage element.
The brand is stripped-back and minimal to reflect the simplicity of the product – 100% raw honey. We developed a custom logotype with hints of Pasika’s Ukrainian heritage, the industrial feel of caps but with Eastern European touches such as the curved 'K'.
Jar labels house the logotype within a custom die-cut apiary shape; the English translation of the brand name; Pasika. This simple shape has a perfect balance of high-end minimalism but also unique character to allow stand-out on-shelf.
