Pasika are makers of natural honey – crafted in Yorkshire, with a homage to their Ukrainian roots.

pasika jar honey packaging

Founded by Tanya Stringer, a beekeeper who learnt her trade in her native Ukraine and having now relocated to the UK. Tanya needed a brand which echoed this heritage whilst still promoting the natural qualities of the product.

pasika honey label design
pasika honey strapline

Made in Britain. Born in Ukraine. This positing statement clearly identifies Pasika as a quality British product, but with a differentiating and crafted heritage element.

pasika jar honey packaging
pasika honey typography logo design

The brand is stripped-back and minimal to reflect the simplicity of the product – 100% raw honey. We developed a custom logotype with hints of Pasika’s Ukrainian heritage, the industrial feel of caps but with Eastern European touches such as the curved 'K'.

pasika jar honey packaging

Jar labels  house the logotype within a custom die-cut apiary shape; the English translation of the brand name; Pasika. This simple shape has a perfect balance of high-end minimalism but also unique character to allow stand-out on-shelf.

pasika honey photography
pasika jar honey packaging
pasika jar honey packaging
pasika honey social media posts design
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