Breaking tired traditions within the electricians industry for Tracktest.

tracktest ident

Tracktest are a start-up tech company, providing a revolution for PAT-testers and electricians. Their new app helps to change decade-old tradition of pen and paper test recording, and allow users to plan job, store data and link teams digitally from their pocket.

tracktest wordmark
tracktest app badge design
tracktest app design
tracktest illustrations

We defined the audience of PAT testers, electricians and maintenance teams – who are looking for a platform to help them reliably store data and organise workflow more effectively. They want a platform that not only stores data, but saves time, makes the process easier and connects their business digitally.

tracktest design and messaging
tracktest logos

We developed a brand that's professional, reliable, straight-talking and inviting. Transforming the plug socket shape of three rectangles and turning it on its head to form a 'T' monogram.

tracktest digital posters
tracktest logo phones

This bold graphic is the stamp of Tracktest, working well across the app badge and a whole host of other areas. We developed an overarching brand for Tracktest, covering brand guidelines, key app screens, a digital ad campaign and a range of other items.

tracktest lanyards
tracktest brand guidelines
Exploring York
Harewood Hillclimb