Graphic design and branding agency, creating identities, logos, websites, packaging, internal communications advertising, animation and packaging.
Identity and core range 330ml can design for a local brewery, Wishbone.
The brand aimed to feel clear, ‘no-fuss’ but not dull – so a custom rounded typeface was created and a simple monogram used across the range. The monogram features a wishbone incorporated into a hop.
The cans are purposefully minimal with use of bright colours to make them stand-out on-shelf amongst the many other craft beers.
The full range of cans use bright, loud colours and a consistent layout. The wishbone monogram is applied across relevant items, working as a quick visual brand mark that’s recognisable as Wishbone Brewery.