Wishbone Brewery

We created the complete identity and core range design for local brewery, Wishbone. 

The aim of the brand was to feel clear, ‘no-fuss’, but not dull – so a custom rounded typeface was created and a simple monogram used across the range. The monogram features a wishbone incorporated into a hop.

 
 
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The cans are purposefully minimal with use of bright colours to make them stand-out on-shelf amongst the many other craft beers.

 
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We also helped to name the core range. Taking inspiration from the brewery name, each tipple is linked to the 'luck' subject, to create a uniformed range and consistent brand identity.

 
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Bottles follow the same clean design style, with a large impactful monogram label.

 
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The monogram is a great way to quickly display the brand identity, it's particularly useful when space is limited such as on crowns and pin badges.

 
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